Executes Outdoor campaign in 12 cities across the country; to roll BTL, print and digital campaigns.
BestMediaInfo Bureau | Delhi | June 17, 2011
Six Inches Communication has enthralled 12 cities across the country with its latest outdoor campaign, ‘Edgeperience’ for Kingston Technology, the US based, global, NO. 1 independent memory module company- whose products include Solid State Drives, memory modules, USB Drives, memory cards and card readers. Keeping the product as the hero, the creative ads, conceptualized by Six Inches Communication, depicts all the areas where Kingston gives the user advantage over their peers.
Edgeperience aims to target the young professionals today who are on the lookout for cutting edge and optimizing performance from the technology brands they use. Through an outdoor mix of hoardings, bus shelters, pole kiosks and mobile advertising vans, Six Inches Communication and Kingston wish to engage and educate these professionals about the unique features of brand Kingston.
Commenting on the launch of the latest campaign, an upbeat Vishal Parekh, Marketing Manager, APAC Business Division, Kingston said, “Kingston is the global No. 1 independent memory module company and we wanted to consolidate this very position in the minds of our customers. We wanted to highlight the cutting-edge technology, reliability and security that our products give our users. ‘Edgeperience’ was chosen because it brings out the edge people’s need in today’s competitive world as well as complements the company ethos of Trust. Our current campaign takes off, where, highly successful and bold ‘I can’ campaign left.”
Pravin Shah, CEO and Managing Director of Six Inches Communications had this to say about the campaign, “Brand Kingston has evolved. After invoking a feeling of trust, we informed our target audience about the self belief that comes with owning a Kingston product. While we have given a fresh look to the current campaign, we have continued with the larger-than-life and clutter-breaking feel for the products. The campaign will be driven by large format outdoor media and social media. We are exploring the possibilities of print and digital media for further idea penetration. In the coming weeks, we will take the target audience by surprise with innovations through the outdoor space and BTL activities.”
The outdoor media plan will be supplemented with print, magazine and digital communication. The agency has booked prominent sites pan India and the superior nature of the ads will definitely make heads turn and ensure larger brand recall.