The account size on the business is estimated in the region of Rs.80-100 crores.
Neha S | Delhi | May 13, 2011
Dentsu Marcom and GroupM are the incumbent agencies on the business.
Confirming ZenithOptimedia’s appointment, Anita Sharma, Asstt Vice President, Marketing Communications, Honda Siel Cars India Ltd said ,"We selected Zenith Optimedia because of their in-depth knowledge of the automobile industry and the current competitive environment. Their scientific and process-led planning with the help of tools such as Touchpoint and portfolio analysis were the main factors for Honda choosing them as their media partners."
“ZenithOptimedia Group is delighted to have this opportunity to work with Honda and be a partner in their success. We are committed to providing the best ROI to Honda creating solutions that stand out on media -effectiveness, media efficiency and media leadership”, said Satyajit Sen, CEO, ZenithOptimedia India.