Advertisment

UTV Action enters Limca Book of Records

Channel's launch marketing activity held on 5th February, 2010 in South Africa creates record.

author-image
BestMediaInfo Bureau
New Update

UTV Action enters Limca Book of Records

Channel's launch marketing activity held on 5th February, 2010 in South Africa creates record.

BestMediaInfo Bureau | Delhi | May 25, 2011

publive-imageUTV Action has done it again! The high octane channel known for its path breaking initiatives has recently entered the esteemed Limca Book of Records. The channel, as a part of its launch activity had organized a skydiving activity in Capetown, South Africa for 30 civilians on 5th February 2010. This initiative has earned UTV Action entry for the highest number of Indian skydivers in a foreign land on a single day in Limca Book of Records.

The big bang launch activity was designed with an aim to give 30 trade patrons a hard core action experience by travelling to Melkbosstrand in Cape Town which is known for its high octane adventure and action. Reiterating the brand proposition of UTV Action, which is the ultimate destination for action, the patrons enjoyed an action packed weekend where they were given the exhilarating experience of skydiving from an altitude of 9,500feet in the picturesque land of South Africa.

Speaking on the accomplishment, Kunal Mukherjee, Marketing Head, UTV Action says, “Since its inception UTV Action has always aimed at creating an edge with its unique initiatives. Entering the Limca Book of Records has added a new feather to the cap and works as a motivation to offer a higher level of action and entertainment to our patrons.”

UTV Action is India's only channel dedicated to action content from Hollywood.  UTV Action basks in the glory of a power-packed library of superbly selected titles and some exclusive and unique marketing initiatives and activities.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment