PR Pundit secured the mandate following a multi-agency pitch process.
BestMediaInfo Bureau | Delhi | May 25, 2011
United Breweries Limited (UBL) has appointed PR Pundit as its PR Communications Consultant for the brand communications needs of its extensive beer brand portfolio. PR Pundit secured the mandate following a multi-agency pitch process. PR Pundit has commenced work with the company.
UBL enjoys the No.1 position in the beer market in India. Its flagship brand Kingfisher is synonymous with beer and is now an icon of a modern, emerging India. As the largest selling beer brand in India, Kingfisher commands dominant market share. UBL has an extensive beer brand portfolio across all categories.
Speaking on selecting PR Pundit as UBL’s Communication Partner, Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited said, “PR Pundit is known for it’s out of the box thinking and we saw a reflection of their creative approach in their proposal for our brands. We were looking for a young and enthusiastic PR partner with an understanding of the alcobev market for all our beer brands who would be able to support our consumer centric communication requirements. PR Pundit’s strategic understanding, drive and passion gives us the confidence to believe that this will be a successful partnership. We are confident that the energetic team at PR Pundit will help us enhance our equity among our stakeholders.”
On winning the mandate, Archana Jain, Managing Director, PR Pundit said “PR Pundit is delighted to be working with UBL to develop relevant and compelling PR programmes tailored to connect with its target audience. We foresee our role in raising the momentum of the brand portfolio to build appeal for the brands. We look forward to the Good Times ahead.”
UBL’s association with brewing dates back over nine decades, starting with 5 breweries in South India in 1915. UBL today boasts an impressive spread of own and contract manufacturing facilities throughout the country. Its flagship brand 'Kingfisher', has achieved international recognition consistently, and has won many awards in International Beer Festivals. Kingfisher Premium Lager beer is currently available in 52 countries and leads the way among Indian beers in the International market. It has been ranked amongst the top 10 fastest growing brands in the UK.