Fans given the exclusive opportunity to review one of Sony Ericsson’s two latest additions before their official launches.
BestMediaInfo Bureau | Delhi | May 23, 2011
Sony Ericsson has announced its competition to find the best reviewer for one of its two new feature phones. Reaching out to a Facebook fanbase of over 4.5 million on the global Facebook page and, over 380,000 fans on the local Facebook India page respectively, entrants will be asked to first answer a simple question, and then explain why they should get the chance to be the first to review one of them. 12 lucky fans will then receive a phone and be asked to design an entertaining 45 second video review, post which 4 of the best video reviews will be featured on Facebook where other fans will vote for their favourite. The review that receives the most ‘likes’ will then receive the grand prize – a set of 10 Sony Ericsson phones for their family and friends.
“This is an exciting new competition to help us to keep in touch with our fans. Whether they are social media addicts or karaoke kings and queens, this is a great opportunity for them to get involved with our products before anyone else. Once launched, these two new phones will add even greater choice to our existing line-up of entertaining phones”, said Quentin Cordier, Product Marketing Manager, Sony Ericsson.
According to Prasun Kumar, Head – Marketing, Sony Ericsson India, “Today’s consumers are on a continuous lookout for experiencing gadgets before making any purchase decision. With unique initiatives such as this, Sony Ericsson has strategized to bring about a new experiential approach that enables us to engage with our audience by an immersive experience.” The company launched it ’s Xperia portfolio launched last year and saw immense success in the global and Indian market. With its strong and engaging consumer marketing strategy this year, Sony Ericsson is taking the new portfolio including the two new feature phones to the next level.
How to get involved: