Red FM RJs & 50 listeners to travel to Wankhede in an open air bus.
BestMediaInfo Bureau | Delhi | May 13, 2011
Red FM, the official radio partner to Mumbai Indians, is back with its flagship IPL property to cheer the home team in their contest against Deccan Chargers on the 14th of May. RED FM crew and 50 listeners will travel together from Red FM Studios in Lower Parel, in an open top double decker bus, to Wankhede Stadium where they will watch the match together.
This is the third year that Red FM ki Mumbai Indians Double Decker will be leading Mumbaikers to the stadium in truly Bajaate Raho! style.
RJs Malishka, Mantra, Rohini, Rishi Kapoor and Pritam Pyaare will be on board the bus dressed in Mumbai Indians colours. The updates from the journey would be broadcast live on air on Red FM 5pm onwards on Mumbai Local with RJ Mantra. Mumbaikers on their way to the stadium can also hop a ride on the bus, as it makes it way to Wankhede via Mahalakshmi, Peddar Road and Marine Drive. To add a dash of fervor to the party, a live band with ‘dhol – nagaras’ will make the RED FM Paltan groove to their beats on the way to the stadium.
Red FM Mumbai is running contests on air to select the listeners who will get the chance to watch the match with Red FM RJs. The station is also promoting the activity through its Facebook and Twitter account. The station has already received over 1000 SMS and phone call over the first two day of promotion.
Red FM is the official radio partner to Mumbai Indians for the fourth year in a row Whether it be getting Mumbaikers to contribute ‘Ek Muthi Mitti’ to construct a 6 ft statue of Sachin or leading a procession of Mumbai Indians most die hard fans to cheer for the team Red FM continues to reach out to its listeners through engaging and differentiated concepts.