Will get paid trip to Cannes lions and compete at the International platform for the young lions marketers scholarship.
Neha S | Delhi | May 16, 2011
The Advertising Club Bombay in association with The Times Group, official representative of the Cannes Festival in India have undertaken a new initiative of sending a young team of two marketers below the age group of 30 to the Cannes Lion International Festival of Creativity starting this year from June 19-25, 2011.
Eighteen teams registered from various marketing organizations. The participants had to prepare a brief on a given subject and present it to a distinguished panel that had the presence of Ashish Khazanchi, National Creative Director, Publicis Ambience, Snehi Jha Mehta, Head - Marketing, ICICI Prudential Asset Management Company Limited, Sanjay Tripathy, Executive Vice President Marketing & Direct Channels, HDFC Standard Life Insurance Company Ltd., Sushrut Pant, Category Head - Marketing, Marico Limited, and Bipin R. Pandit, General Manager, The Advertising Club Bombay. Each team was allocated fifteen minutes to prepare the presentation and 10 minutes to present the same to the panel.
The panel shortlisted 5 teams from the Eighteen teams registered among which Mukesh Pawar & Jyoti Samajpati from Hindustan Unilever Limited, emerged as the winners and will fly to Cannes on 19th to 25th June, 2011. Their trip is sponsored by The Advertising Club Bombay. They get to attend the entire Festival comprising of Workshops, Seminars, Award Ceremonies and the Grand Gala Dinner. The winners from India will get a chance to compete at the International platform for the young lions marketers scholarship.
The Ad Club Managing Committee feels that this will be quite an enriching experience for the winners and will be an investment towards the betterment of the industry.
This is an additional step by the Ad Club besides sponsoring one student every year to attend the Cannes Lions Academy Workshop.