She takes over from Anupam Vasudev, Executive Vice President-Marketing who is moving in another role within the organization.
Rajat Arora | Delhi | April 18, 2011
Star India has recently appointed Gayatri Yadav as Executive Vice President –Marketing & Communications. She takes over from Anupam Vasudev, Executive Vice President-Marketing who is moving in another role within the system. Gayatri will report into Star India CEO Uday Shankar. ? Gayatri Yadav has over 18 years of Marketing experience. Gayatri's last assignment was Marketing Director for General Mills India, a company she joined as the second employee and led the launch and development of a portfolio of iconic food brands, most notably the flagship brand Pillsbury Atta over a period of 14 years. ?
Prior to General Mills, Gayatri worked with Procter & Gamble India, where she worked on a diverse portfolio of brands. She has had strong marketing functional experience across the entire gamut of areas like brand building, communication development, strategy planning, market research/consumer insight, new product development and launch support, trade marketing/sales support, etc.
An MBA from IIM-Calcutta, Gayatri started her career with P&G in 1992.