Lowe Lintas appoints Subbu as National Planning Director

He comes in here from Publicis Communications where he was National Planning Director.

BestMediaInfo Bureau | Delhi | April 27, 2011

S. Subramanyeswar, better known as Subbu, has joined Lowe Lintas as National Planning Director. Previously, Subbu was National Planning Director at Publicis Communications.

Subbu has spent more than a decade and half in advertising and marketing during which he worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro. Some of the leading brands that Subbu anchored include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever, Sony Ericsson, Tata Tea, Tata Sky, Nestleand and TVS.

At Publicis, Subbu was a key global planning resource on a number of brand and knowledge initiatives including authoring the “new brief”. While at Saatchi, he was awarded 'Gold' for being the best strategic planner in Saatchi Asia region in 2006.

A passionate academic that he is, Subbu had just written his first book 'Chattering Classes' that deals with building brands in a conversational world.

Speaking on his appointment, Joseph George, CEO, Lowe Lintas said “Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas's partnership with marketers in the non-metro markets”

On joining Lowe Lintas, Subbu said, “I'm happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joe's thinking on breaking new ground by being a Planning Entrepreneur here”

Info@BestMediaInfo.com

Info@BestMediaInfo.com