After losing ace cricketer Yuvraj Singh, Punjab Kings XI loses its one of the main sponsors too.
BestMediaInfo Bureau | Delhi | April 5, 2011
The long time sponsor of IPL team Punjab Kings XI, Gulf Oil Corporation Ltd., a Hinduja Group Company, has now announced their alliance with Chennai Super Kings as the ‘Official Team Partner’. This association is a part of the brand’s increased focus on Youth through Sports Marketing including Cricket and Motorsport to augment its market share in India.
Chennai Super Kings, the IPL season 3 champions and 2010 Champions League winners; command a lot of respect and admiration for their performance and their sportsmanship spirit. The team has been consistent performers across all the IPL seasons under the leadership of M S Dhoni, who is not just a great player but also a great leader and has lead India to its historic win in the 2011 ICC World Cup. Chennai Super Kings has been rated as “Most Valuable Team” in Indian Premier League (IPL) in 2010 and this association is a strategic move to increase the brand’s market share in South and on a macro perspective to enhance the brand image. The Gulf logo – the iconic Orange disc – will be on the right chest of the CSK jersey and the partnership will entail a series of marketing activations and advertising campaigns to promote the brand’s values.
Speaking on the occasion Ravi Chawla, President - Lubes Business, India says, “With this partnership with Chennai Superkings, Gulf Oil, which has a long and distinguished history with motor sports in India and abroad, has reiterated its strategic focus on the Youth TG and Cricket as a brand building tool in India. We have witnessed direct and measurable impact of our association with IPL in the last 2 seasons and look forward to leveraging our association and build a strong relationship with our consumers, B2B customers and trade partners”.
He further added, “Gulf Oil is an internationally recognized brand and is present in over 100 countries. IPL offers us an ideal platform for increasing visibility both within India and in markets like Middle East, Sri Lanka, UK, Australia & other cricket playing nations across the world .The key objective would to connect with the cricket loving enthusiasts using this exciting and entertaining cricket platform.”
As Official Team Partner, Gulf Oil will be entitled to a number of benefits including having its famous ‘Orange Disc’ Gulf Oil logo on the team jerseys. The young and sporty brand will also have significant in-stadia presence during Chennai Super Kings matches in the form of board branding, placards, branding on cheer leader podium and seats in designated stand.
Gulf has already launched a slew of consumer & trade promotions across India to capitalise on this association. This includes schemes like “Gulf kharido Match Dekho” for the Influencers for its products and a sequel of its immensely popular consumer promotion last year - Gulf “King of the Road” offer for consumers.
To add to the excitement, the company is planning to offer an opportunity to its customers to interact with the members of the Chennai Super Kings team through a promotion called “Gulf Ka Superking” which will be run in select cities.
Rakesh Singh Head Marketing- India Cements says “Gulf is a cult brand and has a tremendously rich history. Over the last few seasons of IPL, they have integrated the platform extremely well with their marketing strategy and have benefited the brand as well the teams they have associated with. We are excited to have them as our long term sponsors and are sure that association will be synergistic for both Gulf as well as CSK”