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Delhi Press hikes Ad Rates from today

Raises advertising tariffs between 10 & 15% across some of its flagship magazines.

Delhi Press hikes Ad Rates from today

Raises advertising tariffs between 10 & 15% across some of its flagship magazines.

BestMediaInfo Bureau | Delhi | April 15, 2011

Delhi Press riding on the back of resurgent advertiser volumes, and on the strength of its qualitative product and audience enhancements will be raising advertising tariffs between 10 & 15% across some of its flagship magazines.

Delhi Press argues that the rate increase is commensurate with scaled improvements in quality that offer an enhanced reader experience. The paper quality, stringent editorial standards, investments in new printing technologies that provide the same look, feel and form factor that any global magazine brand in India purports to offer.

The Full-page colour card rate of Grihshobha Hindi and Saras Salil Hindi are being re-calibrated from Rs. 3,25,000 to Rs. 3,75,000. Likewise, the pricing for Grihshobha Kannada and Marathi are being now calibrated in line with and to reflect its steadily increasing circulation numbers. The revised pricing will also attempt to partially offset the inflationary trends in distribution cost-base. For these two magazines, the price moves from Rs.1,10,000 to Rs. 1,40,000. Grihshobha Gujarati stands re-priced to Rs. 1,10,000 from the earlier Rs 90,000.

The Caravan too stands revised from Rs. 1,00,000 for an FPC to Rs. 1,50,000.  Spurred by burgeoning reader interest and hitting an annual growth rate of nearly 50% on copies sold, the increased circulation and subscription numbers, require a revision of advertising rates for, India’s only narrative journalism magazine. “While the growth is unprecedented in readership and circulation, Delhi Press has kept the offering very lucrative, even after re-pricing The Caravan,” says Vikram Kamat, Executive Director of KHIL, who has actively been considering Caravan for their Lotus & Orchid brand of Hotels.

“We have further consolidated our leadership position in terms of editorial offering and production quality of our magazines. All the language editions of Grihshobha have been editorially improved in terms of design, presentation and content. Similarly, Sarita, our flagship brand has seen a complete revamp. This increase comes after a period of more than 3 years during which we have grown from strength to strength,” says Anant Nath, Director, Delhi Press Group.

“Sarita is a legacy brand with 65 years of rich history and a very dedicated and involved readership, we needed to modernize it and make it more contemporary. In fact in our constant endeavor to provide a richer and more immersive experience to our readers, some of our other magazines will be going through design and style changes as well. In this, there is a definite value addition to the advertiser too,” elaborates Anant Nath.

Amyt Bhatia, Director – Advertising Sales & Marketing, Delhi Press rationalizes that, “our fortification of the value proposition is a reflection of Delhi Press’ investments and continued commitment to building a better reader experience and thereby delivering a far more engaging and inclusive – not intrusive – media platform to the advertising fraternity.”

“Our advertisers – loyal and new, continue to reinvest both - faith and their spends, largely driven by the returns they continue to reap, year after year. Our advertisers have confidence in our ability to enrich the offering and support our decision to give and take better values – offering expansive depth and width with intensive reach, rich or varying gradations of both in an immense array of media combinations,” concludes Amyt Bhatia.

Subhash Nishat, Director of Hygienic Research Institute that owns the Streax & Vasmol brands, invests a large part of his budget with Delhi Press, narrates his experience, “it has always been a pleasure to deal with the Delhi Press Advertising Sales teams. There is a trust and assurance established that every client is given a fair deal.” The General Managers at the helm of each vertical at Delhi Press state, “we attribute the price fairness advantage to an elaborate scientific Mastermind Software which factors in size of business, number of insertions, array of magazines chosen, and some 18 other variables that give each client an ability to get better ROI.”

It is to be noted that Sarita, the flagship magazine of Delhi Press has been the pivotal magazine on social and political affairs shaping the minds of young India since 1945. Keeping the socially conscious youth, its core group, in mind, the magazine went through an editorial redesign in January 2011. The increasing reader base is not only in copies sold, but also widely reflected in some of the readership tests going around.

The Caravan, which was re-launched in 2010 after a gap of 22 years, is India’s only narrative journalism magazine dedicated to politics and culture. Since its formal re-launch the magazine has produced some excellent long form writing on politics, arts, culture and literature, by eminent writers including the likes of Ramachandra Guha, Pankaj Mishra, Fatima Bhutto, Basharat Peer and Salil Tripathi among others. The magazine has built a strong niche amongst the social and political intelligentsia, top corporate executives, professionals, academia and students as a magazine of sophisticated literary and political writing.

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