Enables both its existing and new HD customers to be able to view 3D content.
BestMediaInfo Bureau | Delhi | April 25, 2011
Airtel digital TV- the DTH service from Bharti Airtel has announced that it all its High Definition (HD) set top boxes are 3D ready. The initiative reinforces Airtel digital TV’s focus on innovation and technology as the cornerstone of its strategy of bringing in the best for its customers. The process of enabling all HD set top boxes on Airtel digital TV’s network to process 3D signals is now complete, enabling both its existing and new HD customers to be able to view 3D content. With LCDs expected to contribute over to 40% of TV sales this year and increasing in the next few years and the growing acceptance of HD in India, clearly show that the consumer ‘wants’ to be at par with globally evolving entertainment standards. 3D TV is firmly established as TV technology in Europe, the US and Far East Asia. The move to upgrade all HD customers will be yet another differentiator that will ensure Airtel digital TV customers are future ready.