Sonu Nigam Kick Starts The Auditions For X Factor

One of the world's biggest singing talent shows is brought in India by Sony Entertainment Television.

BestMediaInfo Bureau | Delhi | March 3, 2011

After the success of Indian Idol and KBC, Sony Entertainment Television, the pioneers in reality programming, brings to you one of the world's biggest singing talent shows, X Factor. The Indian version of the blockbuster international format X Factor, developed by Simon Cowell, is a worldwide phenomenon and will soon unleash the ultimate power of entertainment in India, only on Sony.

This exceptionally popular entertainment series has started the talent hunt with massive auditions been held across the country. The charming and versatile singer and anchor Aditya Narayan the host of the show is travelling the length and breadth of the country for the audition shows, attended by live audiences in each city. With this show, the channel will hunt for that X-treme singer/performer who can capture the imagination of the nation with his music, under the expert guidance of the judges who will mentor the budding singers.

X- Factor gives every individual an opportunity to showcase their talent regardless of age, background whatsoever. The widely popular X Factor - which now has versions in every country and boasts of a unique format which allows every contestant over the age of sixteen to enter the auditions. Divided in three categories - 16 – 25 years, above 25 years and individual groups, candidates will be screened for their singing talent, attitude and star quality with select few landing to instant stardom as the final selection happens before the judges and live crowds in mega concerts which the whole nation will be watching with bated breath.

The nationwide hunt for the performers who can swing the nation with their talent is starting on 4^th March from Andheri Sports Complex, Mumbai. The Mumbai audition will continue till 5^th March at 4pm.

X FACTOR INDIA Cavalcade has been through Ahmedabad, Kolkata,  Lucknow and now in Indore, followed by Mumbai and then Delhi in its journey to find the finest performers in India and the journey culminates in Delhi.

Candidates who make their way through the final selections will be divided in three groups with each group having a mentor at the helm. Under the guidance of three mentors they will be further tested and tried, eliminated and only a lucky few will have the privilege to visit the judges homes set in exotic locations nationally.

Here the participants get to experience the lifestyle of the rich and famous while experts like vocal coaches, choreographers and stylists work on them to make a complete performer out of the contestants. At the end of the session each judge will select their final 4 who will proceed for the final showdown!!!

Speaking on the occasion Ajay Bhalwankar Head of Programming Sony Entertainment Television said “As pioneers of Reality programming we are delighted to announce that Sony will be hosting the biggest singing reality show on Indian Television. X factor is the greatest platform for gifted singers and performers coming from any and every background what so ever. It is a show, where an ordinary Indian can fulfill his dream and aspiration of achieving an extra-ordinary position. As the show gets bigger & better, it will not only showcase the talent of the participants, but also showcase their ability to stand out. He further added that, we are extremely happy to have Sonu Nigam as one of the judges on the show.”

A production of such magnitude warrants only the best in the industry to make it happen. Sony Entertainment Television is partnering with the international company FremantleMedia who are the license holders to the format. Their expertise in producing successful, top quality formats will ensure that X Factor is the slickest and most magnificent production on Indian television bringing in the best talent that our country has to offer.

S K Raj Barua, Managing Director of FremantleMedia India, said, “We are very excited to be launching X Factor India and expect the show to be among the biggest and the best the country's ever seen. Viewers will be thrilled to see some of the innovations and cutting edge technology integrated into this production and we are excited to collaborate with Sony Entertainment Television, which has been an excellent home for the biggest reality shows. By tapping into the international and creative expertise of FremantleMedia's global network, we expect this hugely entertaining programme to set new benchmarks for all singing talent shows and become one of India's most inspiring programmes.”

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