Creates a TVC with single-minded objective—to bring a smile to the viewer’s face; watch the TVC and its making here.
Neha S | Delhi | March 3, 2011
Fevicol is as renowned for its memorable commercials as it is for its adhesive strength. Be it a politician glued to his chair, a hen that lays unbreakable eggs, a ridiculously overcrowded bus, or the girl with a moustache. Fevicol commercials have been loved by one and all.
So it’s not surprising that Fevicol ads are the most awaited ones of television audiences. The new commercial carries the legacy forward, with the same single-minded objective—to bring a smile to the viewer’s face.
The film is about a newly married couple traveling in a jeep. The private moments between the groom and his bashful bride are interrupted by a cyclist riding directly behind the jeep. The groom speeds away and directs his attention back to his bride but there is no joy to be had—the cyclist is back, tailing the jeep. Having had enough of the pesky cyclist, the groom drives the jeep off the main road and takes a detour. But no matter how hard he tries, how fast he drives or how steep a slope he climbs, he just can’t shake off the cyclist.
In the end, the secret behind the cyclist’s persistence is revealed. The jeep is loaded with a whole lot of Fevicol cans.
Watch the making of the commercial here:
Creative: Piyush Pandey, Abhijit Avasthi
Director: Prasoon Pandey (Corcoise Films)
Servicing: Vivek Verma, Ramanathan Sridhar
Films: Porus Khareghat
Music Composer: Ehsaan Noorani
Singer: Divya Kumar
Lyrics: Piyush Pandey