Guinness World Records - Ab India Todega Kickstarts On 18th March

India dares the world; sets to break and create new Guinness World Records™ every Fri - Sat at 9 PM on COLORS.

BestMediaInfo Bureau | Delhi | March 9, 2011

Indians are set to create History! After conquering accolades in each fraternity, India will achieve the peak of accomplishment on human achievements. From pulling the heaviest vehicle by hair to flipping omlettes, from swallowing most number of swords while juggling; to most number of backward flips, India plans to break over 70 Guinness World Records™ and also create some spectacular new world records. 'Guinness World Records - Ab India Todega' premiering on Friday, March 18, 2011 at 9 PM promises to be a one hour visual treat of awe-inspiring, bizarre, unforgettable and 100% entertaining record breaking acts by hindustanis. Bollywood's dimpled star Preity Zinta who debuts on small screen is all geared up to motivate the contestants and beat every world record thrown their way. Supporting Preity will be the dashing khiladi of small screen Shabbir Ahluwalia, who will be anchoring the outdoor feats in the show.

Talking about the new offering, Ashvini Yardi, Programming Head – COLORS says “The Indian talent may have been offered with multiple rewards but to be recognized as Guinness World Records™ holder for an individual is a reward that no other reality show can offer today. Preity's deep sense of patriotism and her natural charm will be the guiding factor for all the Indians to do their best and beat every world record thrown in their way. This show gives any Indian an opportunity to go down in history with their breathtaking, unusual and heart – wrenching feat. There is no limit to what Indians can achieve on a show like this. All in all it is a joyride into the best and the most audacious that India can offer.”

Every episode is jam-packed with breathtaking record attempts from longest limbo skating under cars to singing for the longest time upside down; this show has something for everyone. While the spirited Preity Zinta takes up to cheering the participants in the studio in achieving a feat of most flips of an omlette in a minute to most apples cut in the air by sword. Television heartthrob Shabbir would encourage the on-ground challengers across India in attaining most balloons released by an airplane to most magic tricks underwater. For the first time India will also cheer fellow Indians who would now face-off with an international contestant and bring more Guinness World Records™ to the country.     There is absolutely no limit to what Indians can achieve in a show like this! Guinness World Records Adjudicators' Elizabeth Smith & Kristian Teufel will explain the rules to the participants, validate their achievements and recognize the new world records.

Talking about her debut on small screen, actress Preity Zinta says, “Talking about her debut on small screen, actress Preity Zinta says “I have always loved adventure and more importantly loved the Indian “go getter” spirit. Guinness World Records- Ab India Todega speaks for its grandeurs. I feel excited to be associated with the show. The plethora of talent that India has is magnificent and what better than an International platform like Guinness World Record™. There is also a feeling of pride in hosting a show that will put India on the global platform and will bring fame for the common man who can do uncommon things. The viewers are sure to have fun with a sense of patriotism and an adrenaline rush.” ­

“I am delighted to be associated with a show that takes me back to my childhood. To share space with the beautiful and spunky Preity Zinta and motivating fellow Indians in achieving a prestigious title of Guinness World Records™ is definitely a matter of honour. After having participated in one of the most thrilling action-based reality shows, it would be interesting to watch Indians perform difficult feats” says Shabbir Ahluwalia, Preity's co-host in the show.

Niret Alva, Co-founder Miditech, Pvt. Ltd said, “There are few brands like the Guinness World Records™ which lend themselves wonderfully to television and offer endless possibilities for season after season in an individual market. Miditech is proud and happy to be producing a show which has incredible scale and variety and some never seen before action. On Guinness World Records, Ab India Todega we will see that when India decides to break records we do that with all 1 billion people cheering for the Indian who will face off an international contestant right here live in India.”

Raymond Marshall, Head of Legal & Business Affairs, Guinness World Records™ said, “India's unique talent is what has struck me most. For the first time we have built an entire format around the very best record breaking talent that one country has to offer in such a way that brings their back stories, families and real emotions to the fore. I believe that there remains a wealth of untapped talent and I hope that this show will inspire more Indians to apply to Guinness World Records, and that we will welcome many more talents to our record books.”

Guinness World Records™ is the world's number one authority on record breaking. Guinness World Records™ television shows are watched in over 90 countries by more than 250 million people. Original productions include those in the USA, UK, Australia, New Zealand, Japan, Spain, France, Germany, Italy, Scandinavia, Poland, Portugal, Greece and China. These original productions are complemented by distribution deals in an additional 80 territories, spanning six continents. The Indian version is being produced by Miditech Pvt limited.

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