FoodFood Launches Culinary Reality Show 'FoodFood Mahachallenge'

Madhuri Dixit & Sanjeev Kapoor hunt for their teams across India for the culinary battle of the sexes.

BestMediaInfo Bureau | Delhi | March 30, 2011

Bollywood Diva Madhuri Dixit & Sanjeev Kapoor have commenced the call for entries for India's biggest culinary reality show, the FoodFood Mahachallenge. The MahaChallenge shall address the age old gender war on a new platform, in a challenge which will witness sixteen participants from across the country competing in the kitchen to prove 'Who cooks better? Men or Women?'

Madhuri Dixit and Chef Sanjeev Kapoor have already visited the cities of Ahemdabad, Pune, Indore and Jaipur to explain the rules and regulations of the Mahachallenge and to invite people to register for it. In keeping with its promise of food lifestyle, FoodFood also arranged for fun and games at each event, that included local food stalls, quizzes & live interactions. FoodFood will continue to travel to other cities in the next few weeks.

After the registration process, the participants will be screened by a jury and post that, the shortlisted prospects will be brought to Mumbai where they will join their respective teams. For several weeks thereafter, these chefs will battle each other at the Mahachallenge each week. Week on week, clashes and eliminations will be based on the basis of time clocked, presentation, innovation, team dynamics, cleanliness, entertainment quotient and how brilliantly are they able to delight the jurors.

Prospective participants can now register for the FoodFood Mahachallenge, by collecting and dropping off their registration forms with a unique recipe and a passport size photograph at the following locations:

Alternatively, viewers can SMS Maha (space) (email id) to 5607020. A form will be mailed to the address provided. It can then be printed, afixed with a passport photo, scanned and emailed to mahachallenge@foodfood.com. The last date for all entries is April 30, 2011.

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