16.4 percent Indians visited ESPNCricInfo.com while Yahoo! Cricket attracted 13.4 percent visitors.
BestMediaInfo Bureau | Delhi | March 29, 2011
comScore, Inc., a leader in measuring the digital world, has released results from a study of Internet traffic to cricket websites during the 2011 Cricket World Cup. The report found that the tournament caused a surge in visitation to cricket sites in India as fans went online for the latest results and match updates. Sites reached their highest volume of traffic for the month during the week ending March 13, with 16.4 percent of India’s online population visiting ESPNCricInfo.com and 13.4 percent of web users visiting Yahoo! Cricket.
Online Traffic Surges across Top Cricket Sites in India
Internet traffic to select leading cricket sites in India surged in the first month of the tournament. ESPN’s cricket site, ESPNCricInfo.com, saw the largest volume of visitors for the first four weeks of the tournament during the week ending March 13 with nearly 7 million people frequenting the site, an increase of 42 percent from the week ending February 20 when the tournament commenced. Yahoo! Cricket reached 5.7 million visitors during the week ending March 13, while CricBuzz.com surpassed 1 million visitors during both the week ending February 27 and March 13.
“The Internet continues to play an increasingly important role in sports tournaments across the globe as fans turn to the web for real-time updates, results and live-streaming of matches,” said Joe Nguyen, comScore vice president for Southeast Asia. “We expect to see even greater visitation to cricket-related sites with the upcoming rivalry match between India and Pakistan on March 30, which is sure to be followed with great interest in both countries.”
| Weekly Traffic to Select Cricket Sites in India* Week Ending February 20, 2011 to March 13, 2011 Total India Internet Audience* Age 15+ Home & Work Locations Source: comScore, Inc. | |||||
| Unique Visitors (000) for Week Ending… | |||||
| Feb. 20, 2011 | Feb. 27, 2011 | Mar. 6, 2011 | Mar. 13, 2011 | % Change Mar. 13 vs. Feb. 20 | |
| ESPNCricInfo.com | 4,863 | 6,450 | 5,304 | 6,928 | 42% |
| Yahoo! Cricket | 3,831 | 5,359 | 3,903 | 5,679 | 48% |
| CricBuzz.com | 858 | 1,038 | 798 | 1,178 | 37% |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Daily Visitation to Cricket Sites in India, Australia and UK:
