Gets 16.6% share according to the RAM data for week 6; takes lead of 3% over the next competitor.
BestMediaInfo Bureau | Delhi | March 2, 2011
Bollywood loves it, dreads it, speaks about it, but surely doesn’t want to miss it. The most loved show of Bollywood biggies, The 'BIG 30 Countdown' on 92.7 BIG FM, the radio arm of Reliance Broadcast Network Limited (RBNL), is now also the most heard radio show in the evening drive time. The RAM data for the 6th week (dated: 06.02.2011 to 12.02.2011) clearly establishes BIG 30 Countdown as the no. 1 show across all evening drive radio shows with a 16.6% share. A clear lead of 3% over the next competitor.
This popular show, a countdown of the latest songs, peppered with the hottest gossip from bollywood, in a typical over the top Bollywood delivery makes it a hit with the listeners.
Big 30 Countdown airs from Monday to Friday between 6-9 pm in Mumbai. The same show is aired across the 35 Hindi-speaking markets of 92.7 BIG FM, thereby giving listeners an entertaining take on Bollywood, right from the city where all the action is.
Delighted with the success, Shalu Nariani, Radio Operations head, Mumbai, 92.7 BIG FM said, “We always strive to delight our listeners through well researched and innovative programming. Countdown is an evergreen format but what has made it a huge success is the treatment and the content of this show compared to an array of others that are on air. It is an extremely over the top Bollywood flavoured show, where Bollywood celebs unleash themselves, revealing the most well guarded facts about them."
RJ Nitin says: “I have a deep connect with my listeners and it always feels great to receive recognition. It is exciting that they have enjoyed my show and I will continue to entertain them with more fun and excitement on the BIG 30 COUNTDOWN. So stay tuned for some daily bollywood masala, the Biggest Stars and the latest Chartbusters to set your mood right for the evening… Thanks a Ton!”