17 cities; 12 continuous hours: the longest radio Antakshri on 92.7 BIG FM.
BestMediaInfo Bureau | Delhi | March 2, 2011
92.7 BIG FM, the radio initiative of Reliance Broadcast Network Limited (RBNL), has partnered with telecom service provider, Uninor, and are all set to make it to the Limca Book of Records. Uninor alongwith 92.7 Big Fm created and executed the longest antakshari called Uninor Big Antakshri which unfolded in 17 cities and played simulateously for 12 continuous hours with an intent to create history.
Uninor Big Antakshari’s music innovation echoed across 17 cities - Bangalore, Mangalore, Mysore, Hyderabad, Tirupati, Vizag, Asansol, Kolkata, Rajkot, Baroda, Surat, Jhansi, Allahabad, Kanpur, Aligarh, Bareilly and Agra. To further amplify and create buzz amongst the listeners, the activity was also taken on-ground across all markets where 92.7 BIG FM RJs interacted with listeners and took them live on air. By partnering in such an innovation, Uninor complements its promise of providing access to 'Unlimited Music' that a subscriber enjoys in the form of caller tunes, my music station & creating ring tone (CRBT) at a very nominal price of Rs 2.5 per day.
Commenting on the innovation Rajiv Bawa, EVP, Corporate affairs, Uninor said ,“Music on mobiles doesn’t get bigger than this. We are glad to partner with 92.7 BIG FM on such a milestone innovation across so many cities. We launched Unlimited Music a few weeks ago and its evident that the youth in this country truly rock! Unlimited music for one full day for only Rs. 2.50. That’s all you spend to convert any mobile phone into a personal music player with a library of over 2.5 lakh songs. This is a powerful proposition and we will take it to our customers in new and different ways”
Also commenting on the innovative antakshari programming, Soumen G. Choudhury,Business Head, 92.7 BIG FM said, “We at 92.7 BIG FM are committed to create superlative content to entertain our listeners. The longest running Antakshari has been designed to deliver wholesome entertainment to our listeners and we are glad that our listeners responded to Uninor BIG Antakshari with the same enthusiasm, with which they have responded to our other initiatives”.