Ormax Media’s Day After Cricket finds the top 5 brands recalled as Pepsi, Vodafone, Airtel, Lay’s and Reliance.
Rajat Arora | Delhi | February 22, 2011
According to Ormax Media’s syndicated study on ICC World Cup – Day
After Cricket (DAC), Pepsi has emerged as the most recalled brand advertised (unaided level).
As per the study, the top 5 brands recalled at an Unaided Level were Pepsi, Vodafone, Airtel, Lay’s and Reliance.
The 5 brands which scored the highest on Ad Likeability were - Cadbury’s Dairy Milk Silk, Pepsi, Vodafone, Hero Honda and Reebok.
Day After Cricket is an industry-wide syndicated study that measures the advertising effectiveness on cricket – World Cup 2011 & IPL 4. The track for the study is being conducted daily during the event, across 9 cities - Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Kolkata, Hyderabad, Bangalore and Chennai. The TG for the study is 15-44 year olds, Males and Females, SEC AB.
The daily and weekly reports focus on TOM recall, Unaided Recall, Ad Likeability and Innovation Association Recall. The mid and end-tournament reports will focus on macro understanding and analysis of cricket advertising.
Also read: World Cup Opening Match Scores Well On aMap Scoreboard
