IndiaMART Rolls Out OOH Campaign

With its first outdoor campaign in Delhi & Mumbai, the online B2B marketplace aims to connect with SMEs on a large scale.

BestMediaInfo Bureau | Delhi | February 11, 2011

Advancing into the next phase of SME (Small and Medium Enterprises) awareness campaign, IndiaMART.com, India's largest online B2B marketplace launched its first outdoor campaign this month. Strategically displayed across Delhi and Mumbai, IndiaMART.com's hoardings, billboards and unipoles can be seen in major industrial areas, entry-exit points of the city and metro stations. The drive focuses on capturing the attention of small scale industries and educate them about online usage and a wide spectrum of benefits attached to it.

Highlighting the role of the campaign, Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, "We are cognizant of the epochal role of the Internet in SMEs' growth and development. This is the reason why IndiaMART.com has undertaken this drive on such a large scale. Our maiden outdoor campaign will act as a passage for us to reach out to the small enterprises present across industries."

Stretching itself to connect with a large number of small scale enterprises, IndiaMART.com has gone all out to ensure they meet this objective. Following a similar format as undertaken in print campaign, all the important areas in and around Delhi and Mumbai will get a flavour of IndiaMART.com.

The areas in Mumbai inlcude Vasai, Sion, Malad, Dadar (FOB Circle), Dadar (Tilak Bridge), Chembur, Andheri, Andheri (JVPD Circle), Andheri (FOB), Marine Drive, Worli, Bandra (On Kherwadi Junction), Bandra (Opp. Station), Santacruz, Jogeshwari, Dahisar amongst others. The areas in Delhi include Srinivaspuri, Ring Road, ISBT, South Extension, Kalindi Kunj, Rajouri Garden, Minto Road, Shadipur, Mayur Vihar, Laxmi Nagar, Mahipalpur, DND flyover, Nehru Place, Mathura Road, Central Secretariat, Pragati Madan, Kashmere Gate, ITO, Bhairon Marg, Defence Colony amongst others.

This year's SME awareness campaign has been launched with heightened fervour as it runs across print media, leading radio stations, online sites and now outdoor. Bringing this new initiative in its campaign, IndiaMART.com seeks to become an integral part of the SME sector.

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