Decodes the marketing and viewership trends along with other business secrets of World Cup.
BestMediaInfo Bureau | Delhi | February 21, 2011
ET NOW, the 24-hr leading English business news channel, brings to you ‘The Business of Cricket’ a special half an hour cricket based show that will feature the week’s highlights of the ICC Cricket World Cup 2011, the economics of the game and analysis of how various stakeholders ranging from sponsors, advertisers, players and channels have performed in the week gone by.
The show will focus on aspects like Players’ Performance Index, analysis of viewership behavior, on-air advertising & sponsorships, promotional activities & merchandise, spot rates for commercials, ticket prices and consumer’s affinity towards commercials. It will also feature special guest who will share their views on ‘The Business of Cricket’, moods and sentiments of the street & provide the viewers with a complete understanding about the fever of cricket in the country.