Launches several promotional campaigns including on-ground, online and on-air properties.
BestMediaInfo Bureau | Delhi | February 9, 2011
Cricket and Bollywood are synonymous with entertainment in India and with the World Cup fever around the corner, 92.7 BIG FM the radio arm of Reliance Broadcast Network Limited (RBNL) announces its association with ‘ICC Cricket World Cup 2011’ as the official radio partner. Starting from February 7th 2011 – April 4th 2011, 92.7 BIG FM will entertain its listeners with live cricket action across its 45 station network. This celebration of cricket will last through out the World Cup with live match updates, detailed match analysis, rewarding contests and more…
As part of its promotion, 92.7 BIG FM will engage and entertain its listeners with an innovative campaign called ‘Bollywood meets Cricket’; an action packed property that will offer listeners a chance to be part of their favourite Bollywood superstars team. This activity will see the celebrity-named teams fight against each other for the coveted title. Registered listeners from different teams will play against each other to answer 6 questions on their favourite superstar and the final winner will win goodies ranging from merchandise of the World Cup mascot, to movie tickets and world cup tickets etc.
During the ICC Cricket World Cup 2011, 92.7 BIG FM will introduce famous RJ and stand-up comedian Udham Singh, who in his inimitable signature style and humour will comment on the preparation of the team before every match along with pre and post match analysis. Prior to every match, the radio station will treat its listeners with Pitch Report, Astro Prediction, Weather Report, Team Profiles, etc. Famous cricket commentators like Arun Lal, Charu Sharma will also come on air to provide expert comments during the match and explain finer details on the World Cup 2011. Post the cricket match, the RJ will also share match summaries with names of the best bowler, best batsman and best fielder.
92.7 BIG FM will bring the cricketing action alive on-ground by playing Power Cricket in Tier I and Tier II cities. The players can participate for the on-ground activities by answering the right question of their favourite Bollywood superstar and can win on the spot movie tickets.
The radio station also has an excellent line up of activities guaranteeing the highest excitement levels with their Cricket Microsite where listeners can register, choose their favourite team and play the game of Bollywood ka World Cup online. The website will also host audio podcasts of Udham Singh’s interstitials, expert comments on the game, RJ links of the game played, et al.
The holistic promotions will be taken on mobile through SMS led games that allows listeners to undertake net practice, as well as members who have registered for the service can predict about players and their team. The registered members will also get daily updates via mailers and SMS. The radio station further take the activity to social networking sites like Facebook wherein people can add an exciting gaming application and send challenges to their friends who can either bet on a match or a player.
BIG Street, the Out of Home arm of Reliance Broadcast network Limited will add to the excitement by projecting online game on LED screens wherein people around the LED screens can also get a chance to play the innovative game. This activity will be taken to Delhi Metros through a flip book that will be brought alive through innovative use of back to back site of DMRC. The creative will be designed such that when the train moves in or out of the station, the passengers inside will get an impression that the cricket ball is moving from one side to the other.
92.7 BIG FM will ensure maximum reach through multiple touch points for the ICC World Cup 2011 and also provide a 360 degree approach by offering integrated solutions through its various media verticals including BIG Digital that will offer online and mobile solutions along with an effective campaign to assure this activity permeates into consumer’s lives and garner great success
Commenting on the development, Soumen Ghosh Choudhary, Business Head 92.7 BIG FM, commented, “We are excited to be associated with this prestigious cricketing event and this campaign sets a new benchmark for the offerings of 92.7 BIG FM to its listeners. With hectic schedules it becomes difficult for cricket fans to follow all the matches, 92.7 BIG FM will provide its -listeners near live updates, match analysis and all the action right from the cricket field so that they can follow the game on the go. We will offer the perfect blend of Bollywood and cricket and give a chance to our listeners to be a part of the World Cup while allowing them a chance for excellent gratification too.”