A fully owned Indian company Base Batteries signs sponsorship contract with Cricket Canada.
BestMediaInfo Bureau | Delhi | February 22, 2011
With the heightening Cricket fervor in the country, this world cup season Base Batteries has charged up the tempo by announcing a sponsorship agreement with the Cricket Canada, Base Batteries is powered by Base Corporation, a fully owned Indian company- an emerging leader in the energy sector.
During the World Cup Tournament, all the players of Canadian Cricket team along with the Coach and support staff, will be seen sporting the Base Batteries logo on their jerseys in addition to the caps. Apart from that they will also have the Base logo on their training jerseys.
Canadian cricket team has gained widespread popularity and critical acclaim during the last world cups and its recent stellar performance against England at the warm up match where players like John Davison, Ashish Bagai and Rizwaan Cheema showcased their breathtaking talent, exquisite technique and unique charisma.
Announcing the partnership, Aditya Arora, Head - Marketing said, "As an emerging player in the energy industry, Base Batteries are delighted to associate with Cricket Canada. The rising Cricket fever during the world cup will only add more excitement to it further electrifying the cricket frenzy nation and we are confident that this tie up will offer a huge platform to create visibility for Brand “Base” Batteries through on-ground cricket action while magnifying the impact by reaching out to larger audience through various media platforms”.
Base is proud to “power the Canadian World cup team”, he further added.
Speaking on the occasion Ranjit Saini, President Cricket Canada, said“ It is exciting to be able to carry a valued brand such as Base Batteries into a major tournament like the world cup and we are proud to showcase their brand over the next several weeks...Their investment will not only support our team on the field but will allow us to invest in key areas in the organization as well...This caps off an extremely successful few months for cricket Canada where we have been able to attract several partners to support many facets of our organization”
Donning the BASE logo, Team Canada will make its first outing at the opening match of cricket World cup tournament at Mahinda Rajapaksha International Cricket Stadium, Hambantota against Sri Lanka in the first Group A Match on Sunday, 20 February 2011.
Base Corporation was founded in the year 1987, with a mission to 'become an active partner in the development of the power industry with latest technology. Founded by Mr. Girish Arora, Base has emerged as a frontrunner in the Lead-Acid storage market in India. Before this the Company has partnered with “Panasonic Battery (Thailand)” brand batteries in India, for over two decades now.