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UTV Action dons new look to be the home of the warriors’

The new and tagline are in line with the brand philosophy of being the ultimate destination for Hollywood action movies

BestMediaInfo Bureau | Delhi | December 2, 2011

Action channel UTV Action, from the UTV stable, has unveiled an all-new high octane on-air look from yesterday. Capturing the essence of Hollywood, the refreshed logo and new tagline of the channel are in line with the brand philosophy of being the ultimate destination for the best of Hollywood action movies.

When launched in 2010, UTV Action identified a need gap in the market and created its own branded space -– Hollywood in Hindi. After a successful year and a half the channel has established itself in the genre and is acknowledged as India’s premiere action channel. Discerning viewers have come to recognise and associate with the stars on the channel. The all new UTV Action brings together these iconic heroes to make it ‘the home of the warriors’.

The new on-air concept is dynamic, involving fast-paced graphics that give an extra edge to the channel. The refreshed packaging consists of pulsating promos, menus, Astons and edits to keep viewers at the edge of their seats.

“With the brand new look, UTV Action takes a step forward in offering latest and premium Hollywood action content to its viewers. We are sure that the new look will redefine the viewing experience making it the ultimate destination for Hollywood action,” commented Sameer Ganapathy, Business Head, UTV Action.

The new look of the channel has been designed by Plenty, an Argentina-based agency keeping in mind the fast paced content and edgy image of the channel.

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