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Scarecrow wins creative mandate for Pentair

The Delhi office of the agency will handle the US-based water solutions global brand

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BestMediaInfo Bureau
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Scarecrow wins creative mandate for Pentair

The Delhi office of the agency will handle the US-based water solutions global brand

BestMediaInfo Bureau | Delhi | December 19, 2011

publive-imagePentair Water Solutions has appointed Scarecrow Communications, Delhi, as its advertising agency. The agency will handle all aspects of Pentair's communication including creative, strategy, design, activation and media.

Pentair Inc., based in Minnesota, USA, is a global leader in water solutions and purification. Pentair Water offers water and waste management systems, and water flow (pumping) and swimming pool solutions. It is known for cutting-edge technology and an unmatched range of products that are used in industrial applications, commercial installations, municipal requirements and residential water solutions.

The company has grown to enjoy a pan-India presence and employs over 600 people. Some of its projects include providing filtration solutions at IGI Airport, New Delhi, Taj Presidency Mumbai, pump packages at Gautam Buddh F1 track, GMR Aerospace project in Hyderabad, Michelin factory, Bhogat Oil Terminal for Cairn Energy, and PepsiCo, and pool equipment installations at ITC Maurya, Delhi and Taj Hotel, Bangalore.

Mukund Vasudevan, Managing Director & Country Head, Pentair, said, “We look forward to work with Scarecrow not only to build our brand in the Indian market, but also increase overall awareness for water-related issues.”

On the win, Anindya Banerjee, Scarecrow's ECD Delhi, said, “Water solutions is an interesting yet challenging category, especially in the Indian context. We look forward partnering one of the leading water solutions specialists in the world.”

Said Manish Bhatt, Founder Director, Scarecrow, “Pentair is a global brand. Yet in India, as far as branding goes, it is almost starting from scratch. So there is no baggage, and we can roll out the brand experience in India with maximum freedom.”

“Most of us have used Pentair products, yet we may not be aware of it. This association gives us an opportunity to do some great work in the B2B as well as B2C space,” said Raghu Bhat, Founder Director, Scarecrow,

Arunava (Joy) Sengupta, Founder Director, Scarecrow, commented, ”The Pentair brand needs to be built amongst a diverse target audience. We will be working hand-in-glove with the client to create differentiation at every level.”

Scarecrow Communications is headquartered in Mumbai, and its portfolio includes brands such as DLF, Nestle, MVL Mobiles, Religare and BPCL.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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