Sakal unites 5 Lac Kids across Maharashtra on a Single Day

The Sakal Media Group organized the “Balmitra Chitrakala Spardha”, a state level drawing competition for kids

BestMediaInfo Bureau | Delhi | December 26, 2011

The Sakal Media Group organized the “Balmitra Chitrakala Spardha”, a state level drawing competition for kids, this 18^th of December, which saw an astounding participation of almost 500,000 children on a single day across 670 centers in Maharashtra. This was the 28^th year of the competition, during the course of which it has become an annual ritual in a Maharashtrian family to send their kids to the competition.

The competition had 4 levels depending on age groups. This year Sakal also introduced a new platform for the physically challenged by having a separate group of their own. The competition provided an ideal opportunity for the kids to unfold their imagination and creativity through colors on various topics like environment, dream, celebrations etc. The competition saw huge response as has been the norm for the last 3 decades. Not only did it evoke enthusiasm among the kids participating in the competition but it also brought out the excited parents to all the centers who stood there supporting and encouraging their children throughout the event.

This year's event was sponsored by Pears, from the stable of Hindustan Unilever Limited, and was supported by Vodafone. The turnout for the event added immense value to their brand and helped them reach out across the length and breadth of Maharashtra.

Shashwat Sharma, Brand Manager, Pears explains the brand connect when he says – “Pears has a tradition of protecting and nurturing skin with utmost gentleness. Pears association with Balmitra Chitrakala Spardha reflects its belief of restoring childhood innocence through its gentle cleansing and protection.”

An event of this scale, that provides a platform to engage almost 500000 kids and their parents on a single day, is an opportunity that an advertiser always looks forward to.

Sanjay Warke, CEO, Vodafone Maharashtra & Goa, said "We at Vodafone have always believed in encouraging young talent to promote new ideas and creative thinking. This was the ideal opportunity for us to connect and engage with a huge mass, that too on one single day! We as a brand are always there for subscribers and are constantly engaging with them in various ways, Chala Bhetu Ya - a relationship building exercise is one of the ways we do it. To conduct close to 200 such programs on single day is a huge feat; thanks to Sakal we were able to achieve this. And true to our brand promise we are always 'Happy to Help' and will keep looking forward to be engaged in similar activities!!"

Info@BestMediaInfo.com

Info@BestMediaInfo.com