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NDTV 24x7 goes live on Virgin Media in the UK

Becomes Asia's first news channel to be a part of Virgin's base pack along with other leading International news channels

BestMediaInfo Bureau | Delhi | December 19, 2011

NDTV has expanded the reach of its premier English news channel NDTV 24x7 in the UK. The channel is now also available on Virgin Media platform. Reaching out to an additional 3 million plus households, the channel claims to be Asia's first and only news channel to be a part of Virgin's base pack along with other leading International news channels.

Speaking on the occasion, NDTV's Head - Network Distribution and Affiliate Sales, Rahul Sood, said "With this launch on Virgin, NDTV 24x7 is now available across a large majority of the TV viewing homes across the UK. It helps us further penetrate the UK market and reach out to all those viewers who have a deeper commercial and cultural interest in the news and stories from the sub-continent."

Cindy Rose, Executive Director of Digital Entertainment, Virgin Media, added, “We've been working extremely hard this year to deliver a sterling line-up of channels, and adding NDTV 24x7 is amongst one of those initiatives. We're very pleased to have them on board and 2012 promises to be an even more exciting year as we will be launching revolutionary new products and services, reinforcing Virgin Media as the most innovative and pioneering digital home entertainment provider in the market."

NDTV 24x7 is available on channel # 621 on Virgin Media's base. It is also available on Sky and is the only News Channel from India which is now being beamed into 75 countries across the world, reaching out to not just the diaspora, but to India watchers in all these countries.

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