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National Geographic Channel undergoes rebranding

Promotes the channel’s new positioning ‘This is who we are’ through television campaign besides outdoor and on-ground initiatives

National Geographic Channel undergoes rebranding

Promotes the channel’s new positioning ‘This is who we are’ through television campaign besides outdoor and on-ground initiatives

BestMediaInfo Bureau | Delhi | December 7, 2011

This December, Nat Geo refreshes its 3 important Ps- product, packaging, and proposition. With an all new look, exciting themes and new shows and a whole new campaign that showcases the range of experiences, passion and adventure that lies with NGC. In “this is who we are”, it promises to give young India a television experience that is 4th dimensional, larger than life and experimentative enough to push a viewer’s definition of entertainment and bring forth the true NGC.

Wake up to an all new Nat Geo with a fantastic mix of prime-time shows like Man Vs Monster, Dangerous Encounters with Brady Barr, Trapped, Indestructibles, Banged Up Abroad, all packed into this month’s theme of DEADLY DECEMBER. Besides the show line-up, the whole look of the channel is more striking and energetic with vibrant colors in a brand new packaging that highlights the spectacular new Nat Geo.

A part of the global rebranding exercise, the ‘This is who we are’ campaign will cater to a vibrant young India’s love for all that is larger than life, colorful, fascinating and uninhibited. The new look and shows will help viewers connect directly to the great legacy of Nat Geo’s daring and passionate explorers.

Speaking about the launch, Keertan Adyanthaya, Managing Director for NGC Network India & FOX International Channels said, “The Indian youth is a big segment of the television viewing audience today and they are constantly searching for content which caters to their entertainment needs and aspirations. With the ‘This is who we are’ campaign, we bring forth television viewing that packs a powerful punch of pure adrenalin keeping viewers on the edge of their seats. Now only the best of action, adventure, wildlife and exploration will be showcased on the channel in a pulsating, energetic new look that we know and already feel, is addictive enough.”

The campaign is being promoted heavily across the star network and other key mass viewership channels, and other key platforms like outdoor and on-ground initiatives.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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