MTV & Vh1 continue their association with Sunburn

The association continues since the inception of Sunburn – a Percept property - in 2007

December 15, 2011:

MTV and Vh1 have announced that their association with Sunburn – a Percept property - will continue this year too.  The association continues since the inception of Sunburn in 2007.

Sunburn is a one stop destination for all music lovers and its popularity in India has only grown from strength to strength, supported by MTV and Vh1. Specially with Nikhil Chinappa being the festival director of Sunburn, fans have only the best of music to grove to.

Shailendra Singh, Joint Managing Director, Percept mentions, “We are glad to be associated with MTV and VH1 once again. They really share our passion and vision for Sunburn. Their support all throughout has been encouraging and has helped us grow the culture of dance music in this country. No one brings the groove like MTV and VH1.”

Ferzad Palia, Business head, Vh1 India, explains the association with Sunburn “It's great to see the association between Sunburn & Vh1 only strengthening with every year. Vh1, being the sole flag bearer of international music in India has been deeply associated with the festival, right from when it was just a plan on paper many years ago. Therefore to see it grow this well, is even more satisfying. Sure this year too will be spectacular”

Aditya Swamy, EVP and Business Head, MTV India states, “MTV has supported Sunburn right from its inception and we are ecstatic to see the festival grow in stature every year. This year we take the festival to over 10 million music fans on MTV with first ever television broadcast of the event. Also what we have in store for fans when they arrive at Sunburn is another surprise all together. So Stay Sunburnt, Stay Raw...”

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