Law & Kenneth wins Lavazza creative mandate

To spread coffee culture in India and handle the entire portfolio of Lavazza from coffee shops to vending services

BestMediaInfo Bureau | Delhi | December 6, 2011

Lavazza has appointed Law & Kenneth as its strategic and creative solutions agency in India. Law & Kenneth will handle the entire portfolio of Lavazza business, from coffee shops to vending services and other traditional businesses.

Anil Nair, CEO and Managing Partner, Law & Kenneth, said, “It was a big challenge for us to understand and decode each business line and target group of Lavazza in India. We not only understood them well but took the insights to a different level for these business lines.”

Italian coffee giant Lavazza is taking major steps in enhancing its presence and growing its business in India. With a turnover of €1.1 billion in 2010, Lavazza is one of the most important roasters in the world and is present in over 90 countries with 17 billion cups of Lavazza coffee consumed worldwide annually.

Lavazza is the leader when it comes to quality and is the symbol of Italian espresso. It represents the Italian identity worldwide. Its success has been achieved through constant research and attention to market needs, not forgetting a watchful presence in the local markets.

In India, it operates with different brands – Fresh & Honest Café, Barista Lavazza and Espression. By collaborating with Law & Kenneth, Lavazza expects to take a new step in the integration of its presence in the Indian market, a process that began after the acquisition of Barista Coffee Company and Fresh & Honest Café in 2007.

Nair reiterated, “We had conviction in the good understanding of the market and the target groups, based on which we recommended our strategic and creative solutions. We see our association with Lavazza as long term and we expect it will culminate into great results in the market.”

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