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HT launches OOH campaign on New Delhi's 100th Birthday

Mudra Max-OOH executes the campaign using Billboards, Utility, Gantry, Drapes, Bus Shelters, Office media and Metro trains

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BestMediaInfo Bureau
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Hindustan Times launches OOH campaign on New Delhi's 100th Birthday

Mudra Max-OOH executes the campaign using Billboards, Utility, Gantry, Drapes, Bus Shelters, Office media and Metro trains

BestMediaInfo Bureau | Delhi | December 23, 2011

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To celebrate Hindustan Times- New Delhi's 100th Birthday on 12 December 2011, Mudra Max-OOH executed a youthful, contemporary and high decibel outdoor campaign creating maximum visibility and high recall for the brand.

Known to raise issues of public interest in Delhi, Hindustan Times kicked off the celebrations for New Delhi's 100th birthday on 1 January 2011 with an editorial series around various aspects of the evolution of the city. Chronicling how the political, cultural, social and architectural landscapes of the city have changed through the decades, this series was done at regular intervals throughout the year. One of the highlights of the series was the 100 Icons of Delhi – a listing of 100 buildings & institutions that define New Delhi as we know it today.

The brief of the campaign to the agency was to make it a high impact campaign bringing the creative alive and to create a big bang using all the iconic sites in the target city. Mudra Max-OOH played a significant role in executing this outdoor campaign across major towns making use of Billboards, Utility, Gantry, Drapes, Bus Shelters, Office media and Metro trains to communicate with its TG.

To catch the commuters' attention, Mudra Max-OOH decorated most of the sites with red and blue balloons, wishing Delhi on its 100th Birthday. The balloons gave a refreshing change to the city with a festive and colourful look. The campaign was initiated aimed at increasing reader engagement through a theme.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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