History tops factual entertainment genre in 6 metros

The channel gets 33 per cent market share in Week 49 of TAM, helps grow the genre by 57 per cent

BestMediaInfo Bureau | Delhi | December 8, 2011

Factual entertainment channel History, which debuted in India two months ago, has gained the No. 1 position in the 6 metros market cluster on the basis of TAM data for Week 49. The channel garnered 33 per cent market share vis-à-vis Discovery's 31 per cent and National Geographic's 13 per cent. History's launch has also helped grow the genre by an unprecedented 57 per cent, the channel has said in a press communication.

History continues to garner the highest time spent per viewer with 40 minutes compared with Discovery's 29 minutes and National Geographic's 16 minutes. It attributes this to differentiated programming and the stickiness quotient of its content.

Overall, History also performs across all parameters and is in the reckoning for a leadership position across other TGs in 1 million+ and All-India market clusters as well.

With a connectivity of 50 million households across on leading cable TV platforms such as Hathway, In Cable, DEN and leading DTH platforms such as Tata Sky, Dish TV and Airtel, the channel has reached out to over 40 million viewers across India since its launch.

Source: TAM, Week 49 2011, CS AB 15+, 24:00 hrs

Info@BestMediaInfo.com

Info@BestMediaInfo.com