Hindustan launches Aligarh edition

It marks the 9^th edition in UP and the 17^th overall in the Hindi speaking belt

BestMediaInfo Bureau | Delhi | December 12, 2011

Hindustan Media Ventures Ltd (HMVL) has launched the ninth edition of Hindi daily Hindustan in Uttar Pradesh from Aligarh on Saturday last. With the addition of Aligarh, Hindustan is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

Commenting on the launch, Amit Chopra, CEO, HMVL, said, “Aligarh is a unique region, culturally rich and prosperous. Its traditional segments like manufacturing and agricultural trade have made the region prosperous. And education adds to its cultural heritage. It is the perfect setting for a progressive newspaper like Hindustan to enter.”

Hidnustan's Editor-in-Chief Shashi Shekhar commented, “This is the city of Sir Syed and Maulana. We are honoured to have Aligarh as a key part of our network. For long, readers had limited choice. Hindustan will offer a refreshing change for readers in Aligarh and its surrounding region. High standards of integrity and journalistic reporting have made Hindustan a much loved and read newspaper. I am confident that Aligarh will respond to us in the same manner. We will understand and partner with the residents of this belt in their march towards progress.”

Rajan Bhalla, Head - Marketing, Strategic Businesses, HT Media, said, “The core proposition of Hindustan is 'Tarakki ko chahiye naya nazariya'. We have approached Aligarh with the respect that the 'Mecca of Education' commands. Recognising this, we sought participation from college and school students in a unique initiative. We asked them to express themselves on the topic of 'Aisa ho mera naya Aligarh'. Needless to say the response was overwhelming.”

Hindustan has launched its Aligarh edition with a circulation of 75,000, which is unsurpassed in that zone. The Aligarh edition has been launched a year after the launch of the Gorakhpur edition which has continued to progress by leaps and bounds, setting new benchmarks in journalism and reader connect.

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