Fiama Di Wills & Vivel do an ad roadblock on Star Network
ITC's personal care brands are the only advertisements on Star Network Channels for 24 hours from 8 pm on Dec 15
BestMediaInfo Bureau | Delhi | December 16, 2011
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Star Network has undertaken ITC's first ever roadblock exercise. In a 24-hours advertising deal, India's largest Network of Channels, Star Network, is only airing advertisements for ITC's leading personal care brands Fiama Di Wills and Vivel.
Beginning 15th December, 2011 at 8 pm till 8 pm on 16th December, 2011, Star Network channels - Star Plus, Star Gold, Star One, Star Utsav, Channel V, Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah will air advertisements of leading Fiama Di Wills and Vivel products for 24 hours. Vivel Active Fair, ITC's first fairness cream, will lead the product lineup followed by Vivel Luxury crème, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of Shower Gel and Bathing Bar; Fiama Di Wills Gel Bar, the innovative first-of-its-kind shower gel in a bathing bar format; Fiama Di Wills Shower Gels; Vivel Milk cream & Glycerine, India's first ever bathing bar with double moisturizers and Vivel Ultra Pro, the anti-dandruff shampoo.
ITC's personal care brands are one of the top advertisers in the country.
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