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Dell assigns creative duties to Grey India

The account was won in a multi-agency pitch and will be handled by Grey’s Bangalore office

BestMediaInfo Bureau | Delhi | December 15, 2011

Grey India has added Dell’s creative business to its roaster following a multi-agency pitch. The account will be handled from the agency’s Bangalore office. The agency won the account with the Consumer and SMB division (CSMB) of Dell India through its creative services team.

Commenting on the win, Jishnu Sen, President & CEO, Grey India, said, “Not only is this a win of great repute but it is also a big statement about Grey India’s momentum. We are proud of this win. This pitch saw our cross-functional teams coming together from digital to activation to mainline and was ably led by Malvika Mehra and Amit Akali, our National Creative Directors. Kudos to our team in Bangalore and Grey Digital. It’s a matter of great pride to be chosen by a global brand name such as Dell.”

Hari Krishnan, VP - South, Grey India, said, “It’s an honour to work on the Dell brand. We look forward to partnering them in their efforts to further establish presence in a complex market like India.”

Krishnakumar P, Executive Director – Marketing (Consumer & SMB division), Dell India, commented, “Grey demonstrated a good understanding of the category and the direction in which we are planning to grow. At Dell our aim is to ensure that technology acts as a key enabler for our customers giving them the power to do more. To communicate effectively with our customers it was important to find the right partner, and the energy and passion of this team helped further our confidence.”

Grey India has a portfolio that includes Reliance Communication, Honda, Volkswagen (Digital), Bharti AXA, Britannia, Ferrero, GlaxoSmithKline, ITC, Killer Jeans, Parle, Procter & Gamble, United Spirits, among others.

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