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Colors goes down to No.3 position again; Star Plus, Sony & Zee TV grow

Colors lost 50 GRPs owing to a weak weekend; all other Hindi GECs grew in Week 49

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Colors goes down to No.3 position again; Star Plus, Sony & Zee TV grow

Colors lost 50 GRPs owing to a weak weekend; all other Hindi GECs grew in Week 49

Neha Saraiya | Delhi | December 7, 2011

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A weak weekend has pushed Colors to the No. 3 position again as the channel lost 50 GRPs in Week 49 of TAM 2011. Except Colors, all the channels have registered growth this week.

The top 5 shows for Week 49 (November 27 – December 3) are Saathiya (6.0 TVR), Diya Aur Baati Hum (4.9 TVR), Balika Badhu (4.3 TVR), BALH (4.3 TVR) and Crime Patrol (3.8 TVR).

Star Plus has managed to add some GRPs this week and continues to lead the Hindi GEC space. The channel has recorded 318 GRPs (last week 312).

Sony Entertainment Television has again made a comeback to the No. 2 position by adding a few GRPs this week. The channel has registered 240 GRPs this week (last week 231).

Colors, which was the only gainer last week, has lost 50 GRPs to become the only channel to suffer a loss this week. Not only this, the drastic drop in GRPs has pushed the channel to the No. 3 position. The channel has recorded 227 GRPs (last week 277).

Zee TV has added 3 GRPs this week to record 152 GRPs (last week 149).

SAB TV has seen some considerable growth after a few weeks, adding 12 GRPs this week to register 120 GRPs (last week 108).

At No. 6, Imagine TV has recorded 77 GRPs this week (last week 73).

Star One has registered 39 GRPs (last week 42), while Sahara One has 39 GRPs (last week 36).

Neha@BestMediaInfo.com

Info@BestMediaInfo.com

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