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Colors enters Canada; launches 'Aapka Colors’ on ATN

Available through Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal

BestMediaInfo Bureau | Delhi | December 21, 2011

Viacom 18 Media Pvt. Ltd, an equal joint venture between Viacom Inc. (NASDAQ: VIA, VIAB)  and Network18, one of India’s leading entertainment conglomerates, has launched its flagship channel, AAPKA COLORS in Canada. The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.

Starting immediately, ATN subscribers can tune in to AAPKA COLORS (Channel 690 on Rogers and Channel 790 on Bell Vibe TV), which is among the top two Hindi general entertainment channels in India. Viewers can look forward to captivating drama series, blockbuster Bollywood films, star?studded variety programs and nail?biting reality shows on one of the most?watched channels from India, filled with the best and latest in Hindi entertainment Moreover, subscribers will now be able to enjoy popular shows like the long-running drama Balika Vadhu, Sasural Simar Ka, Phulwa, Uttaran& Fear Factor - Khatron Ke Khiladi amongst others at the same time as viewers in India.

Dr. Shan Chandrasekar, President and CEO, ATN said “We are delighted to have Viacom18 Media Pvt. Ltd as a programming partner, and to share this outstanding channel AAPKA COLORS, with its compelling content across Canada.”

Gaurav Gandhi, Head- Distribution & International Business– Viacom18 & COO Sun18, said, "We are delighted with the launch of Aapka Colors in Canada on the 2 leading platforms – Rogers and Bell Fibe, and fulfilling the demands of the South Asian diaspora  with our very distinct and popular content offering.”

With this launch in Canada, Colors is now available in close to 50 countries globally. We look forward to working with our partners ATN to launch the channel on the other Canadian platforms as well and   are confident that this partnership will help Aapka Colors reach the same iconic level as it has in the Indian market," added Gandhi.

After successful launches in the US, the UK, Australia –New Zealand and Middle-East AAPKA COLORS now aims to entertain the widespread South Asian community residing in Canada with its popular fiction series, reality shows and blockbuster Bollywood films.

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