Colors acquires telecast rights of Screen Awards

The property was with Star Plus for the past 11 years. The 18th edition of the awards will be called the Colors Screen Awards, and will be held in January 2012

BestMediaInfo Bureau | Delhi | December 13, 2011

Colors has announced the collaboration with Screen to telecast the 18th edition of Screen Awards, a property that has been associated with Star Plus for the past 11 years. The awards function will henceforth be telecast on Colors year on year and promises to be a grand celebration of the success and grandeur of Indian cinema.

Initiated in 1994, the Screen Awards recognise upcoming talent and professional excellence in Hindi and Marathi cinema across 30 categories.

Commenting on the acquisition, Raj Nayak, CEO, Colors, said, “The Screen Awards is one of the most popular and recognised award functions in the Indian film industry's calendar and we are extremely proud to be associated with it. It has been our constant endeavor to make Colors the one-stop entertainment hub for our audiences by bringing excellence in terms of shows, events and movies, and through the acquisition of this property we hope to achieve just that.”

“The Screen Awards set the bar for excellence in Indian cinema because it embodies the fundamental principles of the Express Group: credibility and independence," said Shekhar Gupta, Editor-in-Chief of The Express Group. “Cinema is bristling with talent, these awards applaud and celebrate this creative upsurge," he added.

The Screen Awards is a celebration of Indian cinema and the who's who of the film fraternity come together as one happy family to celebrate each other's success. The awards will see some of the biggest superstars of the film industry gracing the event and putting up fabulous performances which will leave audiences reliving the best golden moments of the previous year.

The awards follow a unique, rigorous two-step screening process that includes a Screen Selection Academy. Its members, among the finest professionals in the industry, send their recommendations to a select Screen Jury which is not bound by these. Previous jury chairpersons include Ramesh Sippy, Amol Palekar, Jeetendra, Asha Parekh, Shatrughan Sinha, Waheeda Rehman, among others.

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