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Bigg Boss 5: Colors launches ‘Vodafone Ek Din Ka Boss’

One Lucky Vodafone Customer will get a chance to enter the Bigg Boss 5 house for a few hours

BestMediaInfo Bureau | Delhi | December 15, 2011

COLORS has launched ‘Vodafone Ek Din Ka Boss’ Campaign – a never before opportunity that allows one lucky Vodafone customer to enter the Bigg Boss House for a few hours. The lucky customer will not only get to meet the contestants currently residing inside the Bigg Boss house, but will also get to share some of the ‘outside secrets’ with them. The contest, that will be open to all Vodafone customers, will allow them to meet their favourite contestants inside the house.

While Vodafone has already been creating a platform for their customers to reach out to the Bigg Boss contestants through the ‘Vodafone Caller of the Week’ program – wherein one lucky caller gets to ask a question to a contestant of their choice, this is the first time that one of the customers will get a chance to enter the house and get a glimpse into the real problems that the contestants face while leading a life that is cut off from civilization.

Speaking about this unique initiative, Simran Hoon, National Sales Head – COLORS, said, “Bigg Boss and Vodafone has shared a great relationship over the past few seasons and through the ‘Vodafone Ek Din Ka Boss’ campaign, we are only taking this one step further. It’s tough for contestants to lead a life away from civilization, and the Vodafone customer that enters the house will experience this first-hand. We are really thrilled about this upcoming campaign and are confident that this venture will be a great success.”

Adding to this, Anuradha Aggarwal, VP Brand Communication and Insights, Vodafone India, said, “Vodafone believes in bringing new and exciting experiences to its consumers. Partnering with Bigg Boss, a unique reality show, has given us another opportunity to get connected with our customers. Through Vodafone ‘Ek Din Ka Boss’ campaign, we aim to give Vodafone consumers the opportunity of a lifetime, of living inside the Bigg Boss house. This is the first time a viewer will be allowed to enter the Bigg Boss house while the show is on and participate in live tasks with the inmates. This opportunity is exclusive to Vodafone customers only.”

The ‘Vodafone Ek Din Ka Boss’ winner will be announced on 19th December, 2011 and the lucky customer will get the unique opportunity to enter the house and share details of the outside world to fill the hearts of the Bigg Boss contestants with feelings of nostalgia.


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