Zee News organizes Eco-Friendly concert 'My Earth My Duty'

Confers My Earth My Duty Samman to Earth Warriors on the occasion of India's first Eco- Friendly concert

BestMediaInfo Bureau | Delhi | November 30, 2011

The grand success of India's biggest climate campaign – Zee News My Earth My Duty – was celebrated at Jawaharlal Nehru Stadium on 24th November 2011 in New Delhi. The celebration witnessed the country's first Eco- Friendly concert and My Earth My Duty Samman. The celebration was aimed at creating awareness about global warming and its serious impact on mankind.

The samman is a form of recognition and acknowledgement of the earth warriors for their astounding work and indomitable spirit to save mother Earth by planting over 1.25 crore saplings in a span of two years under this green initiative.Thirty “Earth warriors” of reputed organisations viz; NYKS, NSS, ITBP, CRPF, ETF and Brahm Kumari etc were identified for their extraordinary contribution to mitigate climate change for - Zee News My Earth My Duty Samaan.. These warriors got assembled from remote corners of the country to celebrate the success of their efforts. Mr. Rakesh Mohan, Joint Secretary Ministry of Youth Affairs & Sports and Director General, NYKS felicitated the Earth warriors of Zee News My Earth My Duty initiative.

The evening also witnessed the launch of Zee News Hindi portal www.zeenews.com/hindi making “news” accessible to online users of Hindi heartland and to be updated with the pace of modern world.

The concert witnessed live performances by Indian rock band “Parikrama” and the New York based 'Solar' band Solar Punch to spread out a message of harmony and peaceful coexistence with nature.The concert indulged music aficionados with rocking music for earth promoting the use of solar energy for playing the musical instruments! This was the first eco friendly initiative in India and aims at being a Zero Carbon Emission concert which will be duly audited.

Marketing Head, Zee News, Rohit Kumar said, “Zee News My Earth My Duty campaign, since its inception in 2010 has been instrumental in spreading environmental awareness and encouraging people to plant trees. The concert is an extension to the objective and is aimed at awakening people's thought to the use of eco-friendly practices to save mother earth.”

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