Sony launches two fiction shows to replace KBC

Premiering on November 21, Dekha Ek Khwaab and Parvarish will be telecast at 8.45 pm and 9.30 pm on weekdays

BestMediaInfo Bureau | Delhi | November 7, 2011

As the successful season of Kaun Banega Crorepati comes to an end, Sony Entertainment Television has come up with two fiction shows to replace the game show. The channel is launching Dekha Ek Khwaab and Parvarish from November 21. Dekha Ek Khwaab will be 45 minutes show which takes 8.45 pm to 9.30 pm slot on every Monday to Friday while Parvarish will be 30 minutes show taking 9.30 pm to 10 pm slot on week days. The channel will extend the duration of Kuchh to log kahenge from 30 minutes to 45 minutes which will be telecast from 8 pm to 8.45 pm starting November 21.

Produced by Rose Movies, Dekha Ek Khwab will bring back the romance in storytelling with   lavishly mounted sets, a powerful ensemble cast and an interesting storyline set against the backdrop of Indian Royalty. The show will transport the audience to an extraordinary journey.

Fiction shows such as Bade Ache Lagte Hai, Saas Bina Sasural and the recently launched Kuch Toh Log Kahenge have gained immense popularity and are growing from strength to strength. Dekha Ek Khwaab will only lock Sony's leadership position in the top.

Commenting on the launch, N.P Singh, COO, MSM, said “This year has been a splendid year for Sony Entertainment Television as we stand at a clear No 2 position over the last ten weeks, with KBC changing lives of people and Bade Acche Laggte Hai and Kuch to Log Kahenge being household names, we are confident Dekha Ek Khwaab will consolidate our position at No 2 and add to the power and punch that Sony is bringing to its audiences and continue to delight audiences on a daily basis.”

Added Sneha Rajani, Senior EVP and Business Head, SET, 'As I have mentioned in the past 'Fiction will be our main growth driver.' At SET it is our constant endeavor to offer variety and novelty to our audiences by focusing on relatable themes, identifiable characters and solid storytelling. Swift on the heels of the triumphant run of KBC, Bade Achhe Lagte Hain, Saas Bina Sasuraal and recently launched Kuch Toh Log Kahenge, Dekha Ek Khwaab is the next BIG show from Sony Entertainment Television which will further strengthen our fiction line up. I am confident that Dekha Ek Khwaab will be appreciated and add to the growing audience base especially female audience for Sony's fiction shows.”

Further commenting on the launch Shrishti Arya, Producer Rose Movies said, “This is the story of Monia, who like all young girls dreams of being a princess and finding her prince charming but unlike all the others Monia's dream does come true. But it's not anything like she had imagined...Dekha Ek Khwaab is a dream come true for us as a production house too! To tell a story so close to every girl's heart on a platform like Sony which has always been a leader with its distinct programming is a wonderful opportunity. We're confident that the coming together of the shared vision at Rose and Sony will result in a memorable show that will 'rule' over the audience's hearts!”

Info@BestMediaInfo.com

Info@BestMediaInfo.com