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RK Swamy BBDO to handle creative duties of Nomarks

The account was won by the agency without having to go through a pitch process

BestMediaInfo Bureau | Delhi | November 15, 2011

RK Swamy BBDO has bagged the creative mandate for Nomarks range of skin care products. The business was awarded to the agency without a pitch based on the strength of its insights on Indian youth.

The first TVC by the agency for Nomarks that is on air currently revolves around the theme of ‘Teenocracy’ that came out of an extensive research done by the agency with teenagers. The campaign revolves around the lives of teenagers and their freedom of choice.

On the account win, SunilKukreti, Senior Partner, RK Swamy BBDO, said, "Targeting teens is a very exciting prospect as they are a unique consumer in many ways. The product concept itself is powerful and we have developed an equally persuasive and exciting communication programme across 360 degrees.”

Nomarks is a skin care product brand from Ozone Ayurvedics. It is now making a foray into the women’s beauty care segment with age-specific products like Nomarks Youth and Nomarks 25+.

Info@BestMediaInfo.com

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