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Radio One launches paid music app iPad and iPhone

The ‘IndiaONE’ app is subscription based, and also has a karaoke feature as well unplugged sessions from Radio One

BestMediaInfo Bureau | Delhi | November 25, 2011

Next Mediaworks has launched three products in the digital space. Next Mediaworks’ subsidiary Radio One runs radio stations in seven cities under the brand name 94.3 Radio One, a joint venture with BBC Worldwide.

The premium application is called “IndiaONE – The sounds of India” and is a sound garden of a multitude of Indian sounds specially designed for the iPad and iPhone. The app streams out audio in high quality and consists of distinct channels that include Indian film music, a huge collection of various genres of non-film music like ghazals, religious, folk, Indipop, lounge, news in three languages, live stream radio in Hindi and Tamil, a mood player that shuffles music for you and a 1,000-song karaoke channel (only on iPad version) that includes tracks from the 70s to the latest film songs.

As a special launch feature, the app also includes unplugged sessions of the best Indian musicians who have played exclusively in Radio One studios and Bollywood stars who have presented their favourite songs in their own voices as played out in Radio One stations.

The ‘KaraokeONE” feature of IndiaONE is also available separately for iPad and iPhone and is one of the very few authorised karaoke offerings of Bollywood music in India. One can sing out the latest 1,000 Bollywood songs with synchronised lyrics and high quality back-up music and support vocals. You can save yourself from painful downloads as you can stream these out anytime anywhere by just connecting one’s iPhone or iPad to a sound system. Songs will be updated every 30-45 days at no extra cost for the period of subscription.

The development of the app was done in partnership with who are customer engagement experts in the digital space.

The iPad full edition of IndiaONE (which includes karaoke) costs $1.99. The iPhone edition (without karaoke) costs $0.99 and only KaraokeONE for both iPad and iPhone costs $0.99. This is a ‘special launch offer’ and is likely to go up post the holiday season.

Click on the following products for more details:

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