Onward Mobility opens Offline Retail Outlet for Mobile Apps

Also extends its product portfolio with MobiGames a Premium Mobile Application

BestMediaInfo Bureau | Delhi | November 2, 2011

India's first and only mobile application and distribution company Onward Mobility has opened India's first offline mobile application store “MobiWorld”. The outlet is located at Inorbit Mall, Vashi, Navi Mumbai. OM has also extended its product portfolio by extending the launch of MobiGames a select of premium mobile games applications.

The application MobiGames is powered by Herocraft which is a pack of 10 games. Onward Mobility offers a wide range of apps that includes all premium applications like MobiCop, MobiSecret, MobiCopy, MobiDND, MobiRecord & MobiProtect powered by Junos Secure & Bull Guard. Onward Mobility is first of its kind offline App Store which caters to the mass consumer base of India.

Elated Arun Menon, Founder & CEO, Onward Mobility said, “We are very happy to announce the launch of first of its kind VAS concept store where end customers would be able to experience, buy and side-load mobile apps, games, content and mVAS." The company also has a comprehensive strategy in place to scale up the number of MobiWorld stores all over the country.

Onward Mobility is a VAS development and marketing company with a unique business model of selling and distributing its own and third party products (applications and VAS) through retail counters across India. It is already tied-up with over 10,000 prominent mobile retail stores all across India in order to market mobile applications. It has marked its footprints across 8 states in the country and has been rapidly expanding its presence.

Menon further stated, “We are glad being the only company in India with a direct to consumer business model of retailing mobile applications as against most other mobile applications companies which are looking at selling their products through online channels like applications stores. At our stores we have well trained people at place who are going to better educate an end consumer with the benefits and the usage of the myriad mobile applications. I believe this platform will help strengthen the ecosystem of MVAS in the country.”

Onward Mobility has also already entered into strategic partnerships with many content publishers and intends to roll out their partner's products like Games, Entertainment, Music, Education and other content through their unique offline Distribution channel in the next few months.

Info@BestMediaInfo.com

Info@BestMediaInfo.com