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Media auditor EMM International launching in India

While Stephen White will be the Chairman, Yuvraj Agarwal is the CEO of the Indian outfit

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BestMediaInfo Bureau
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Media auditor EMM International launching in India

Media auditor EMM International launching in India

While Founder Stephen White will be the Chairman, Yuvraj Agarwal is the CEO of the Indian outfit

BestMediaInfo Bureau | Delhi | November 8, 2011

publive-imageLondon-based EMM International, one of the four global media auditors, is launching Indraksh EMM India (EMM India) in Mumbai and New Delhi next week. The company will serve international advertisers and local advertisers operating in India, and offer the same services to Indian advertisers who need media help in the markets they are exporting to.

EMM India is a partnership between EMM International and Indraksh Media & Management Services (IMM), Mumbai. The Chairman of EMM India is Stephen White, EMM International's founder and a respected figure in the global media industry. The CEO of the new company is Yuvraj Agarwal with 20 years of experience in Indian media.

EMM's proposition is saving advertisers significant sums of money through specific best practice services and tools that it has developed over 20 years. In India, the company is moving from an 'ad hoc' service to a full-time service. EMM have completed many ad hoc assignments in India during the last nine years.

publive-imageWhite commented, “India is in the midst of a media blitzkrieg and advertisers are hounded by a plethora of media options and possibilities every day. The high level of media fragmentation poses a serious challenge for advertisers and their media agencies. Our research amongst advertisers and agencies in India confirms that there is a distinct need from advertisers for a 'critical friend' who can help in the media buying and planning process, increasing ROI, assessing inter and intra media effectiveness by medium, ensuring deliverables and presenting a completely independent, accountable and clear plan. EMM India will focus on being this 'friend' to the advertisers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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