Ex-M&C Saatchi boss to head the global travel & hospitality communication firm as Chairman
BestMediaInfo Bureau | Delhi | November 23, 2011
Veteran ad professional Kamal Oboroi, the former Chairman and Managing Director of M&C Saatchi India, who quit the agency in September 2011, has brought QUO Global to India and will be Chairman of the entity. CEO of Quo Global, David Keen, launched Quo in India yesterday in New Delhi.
Quo is the world's first and only consultancy to specialise entirely on the travel, tourism and hospitality industries. It offers comprehensive expertise from corporate and brand strategy to concept creation, PR, sales and marketing representation and integrated communications. Its ethos is 'business avant-garde'. Currently present in the UK, Thailand, Germany and Vietnam, Quo is in a rapid expansion mode.
Said David while announcing the news of Oberoi as the first Chairman of Quo India, "I believe we have brought together a team of thinkers who share the Quo philosophy that brand culture defines every aspect of the customer journey, not just the logo and tagline."
Joining Kamal is the former head of the hospitality practice area for India's largest PR firm, Perfect Relations, Caroline Rowe. The India Quo office will also act as a centre of excellence across the Quo network for both advertising and communications in this highly focused vertical.
Said Oberoi, "We are unapologetic about our complete concentration on what we believe to be an area of great excitement and potential in the coming decades. This will allow us to research, understand and become experts in the hospitality, travel and tourism sectors. We believe the very future of branding and communications is niche"
Quo was created by the coming together of two renowned agencies, Hills Balfour, UK's most recognised travel and destination representation and PR agency, and Keen, Asia's most prominent branding, design and image creation agency. The Munich office of Hills Balfour, previously Magnum Hills Balfour, has also joined the Quo fold. An office in Ho Chi Minh City, the Vietnamese capital, is current being opened, and 2012 will see offices opening in Chicago, Hong Kong, Manila, Milan, Paris, Shanghai and Singapore.
Notable Quo clients include Amari (Onyx Hospitality), UNESCO, Accor, Jetwing, Zinc Hospitality, Brunei, the Sofitel, the St. Regis, the Metropole, the Sukhothai and the Tourism Council of Bhutan.