Idea wins 'Best Brand Campaign' at World Communication Awards

Only Indian company to win for its campaigns 'Break the Language Barrier' and 'No Idea, Get Idea'

BestMediaInfo Bureau | Delhi | November 11, 2011

Idea Cellular, India's third largest mobile operator and one of the top brands in the country, has bagged the prestigious 'Best Brand Campaign' at the World Communication Awards 2011, held in London recently. Idea is the only Indian company to win at this annual award ceremony which saw participation from the world's biggest communications providers.

Idea won the award after stiff competition with four other leading global telecom brands. It received the recognition for two of its most popular campaigns – 'Break the Language Barrier' and 'No Idea, Get Idea'.

The World Communication Awards (WCA) recognise companies and individuals responsible for innovations, achievements and great new services that help in building tomorrow's industry. The awards are open to all communications providers, whether they are a traditional carrier, service provider, multimedia content provider or an organisation providing a communication service.

This year, a total of 78 organisations and individuals were shortlisted as finalists for the WCA awards in 18 different categories.

Rob Chambers, Managing Director, Total Telecom, said, “We were delighted to receive such a compelling entry from Idea Cellular. The judges were impressed by how well targeted the campaigns were, and how they addressed specific issues. We look forward to receiving many more entries from you in the future.”

Receiving the award, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Idea has created new benchmarks in brand communication in India, and has emerged as one of the most loved brands not just in telecom but across categories. The win at the prestigious World Communication Awards has provided us global recognition, and has further reinforced the superiority of our brand communication and connect with the audience.”

Idea's 'Break the Language Barrier' campaign highlighted the effective use of mobile telephony to overcome language barriers in India's multi-lingual society. The 'No Idea, Get Idea' campaign offered real life reasons for switching to Idea's network with the launch of Mobile Number Portability (MNP). Both these campaigns reiterated Idea's core philosophy of 'championing' ideas that have the potential to change lives, albeit within different contexts.

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