While the NCD’s last date at Cheil was November 15, he is yet to decide on his next destination
Neha Saraiya | Delhi | November 22, 2011
Putting a halt to the numerous rumours surrounding his exit at Cheil, Elvis Sequeira, who was National Creative Director at Cheil Worldwide South-west Asia, has on record confirmed to BestMediaInfo.com that he has left. “Yes, I have left Cheil. I wanted to keep it quiet but I am surprised the office is confirming the news,” he said.
Sequeira, who had joined the agency in May this year, had spent a total of six and a half months at Cheil. His last working day at the agency was November 15.
Sections of the media have speculated that Sequeira’s next stop is at Percept/H. Strongly denying the news about his reassociation with Percept/H, Sequeira said, “I am not joining Percept/H and it’s definitely a rumour. You must quote me on that. Right now I am on a short break and will share plans when I have something concrete.”
Prior to Cheil, Sequeira had worked as Director with Good Morning Films, and has spent two decades in what he calls “the business of fun”, and worked on a multitude of brands cutting across diverse categories, “starting from those that needed to be created, to those that were gigantic in scope and scale”.
A Chemistry graduate, Sequeira began as a copy trainee with Clea, which was followed by brief stints at Mudra and Interact-Vision. Spotted by Lintas, he became the youngest creative head of the agency’s second largest business – Bajaj. He was “spellbound for seven long years” and did eye-catching and award winning work for Bajaj, Jet Airways, Johnson’s Baby, Shaw Wallace and ICICI Prudential, after which he moved to Percept/H.
As NCD at Percept/H, Sequeira not only created an agency culture and a creative reputation but also brought in 21 new businesses in a span of 18 months. Having done that and also winning a number of awards for Percept, Sequeira arrived at JWT Delhi as VP and ECD, heading businesses such as Hero Honda, Sony, Pepsi and Monster.com.