Advertisment

ESPN STAR Sports elevates Sanjay Kailash as EVP & Head of Sales

He will have an expanded role with overall responsibility for revenue across advertising, affiliate sales, digital media and event management group

author-image
BestMediaInfo Bureau
New Update
ESPN STAR Sports elevates Sanjay Kailash as EVP & Head of Sales

ESPN STAR Sports elevates Sanjay Kailash as EVP & Head of Sales

He will have an expanded role with overall responsibility for revenue across advertising, affiliate sales, digital media and event management group

BestMediaInfo Bureau | Delhi | November 17, 2011

publive-imageESPN STAR Sports (ESS) today announced the promotion of Sanjay Kailash to Executive VP & Head of Sales for its India operations, ESPN Software India (ESI).

Kailash will have an expanded role with the overall responsibility of delivering revenue for various streams of the business including advertising, affiliate sales, digital media and event management group. He will continue to report directly to ESI's Managing Director, Aloke Malik.

Said Malik, “As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions. This will allow us to explore more opportunities and develop focused propositions for our business partners. Sanjay's in-depth knowledge and cross-industry experience will help ESPN Software India further reinforce and broaden its business in the subcontinent, and I believe the organisation will benefit from his contributions through this new role.”

Kailash has been with the company for over ten years, having made significant and consistent contributions to the ad sales function. Most recently, Kailash led the ICC Cricket World Cup ad sales effort and set new benchmarks in the media industry. In addition to Kailash's ad sales experience, he has forged strong relationships with clients and key associates over the years. He has been keenly involved in the programming and scheduling aspects of the business and contributed to the start-up of the event management group in India, as well as growing the digital media business for the company.

T S Panesar will continue to head affiliate sales including both cable and DTH business and ad sales will be led by Anup Govindan, both of whom will report to Kailash.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment